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How to effectively market to women

How to effectively market to women

Marketing

The days of using pink to appeal to a female audience in marketing are long gone. Yet, many businesses and brands still fail to effectively target the demographic that holds the majority of buying power: women.

 
How to effectively market to women
How to market to women
What do women like in advertising
Female marketing
How to target a female audience
Female consumer spending trends
Marketing to women effectively
Breaking stereotypes in female marketing
Targeting specific female audiences
Inclusive marketing strategies
Diversity in marketing teams
Storytelling in female-centric marketing
Empowering women in advertising
Gender-inclusive advertising
Understanding female consumer behaviour

TDC opens call for four global scholarship programmes

TDC opens call for four global scholarship programmes

Marketing

The Type Directors Club (TDC), the world's leading typography organisation, has announced that it has opened the call for applications for its four global student scholarship programmes.

 
TDC opens call for four global scholarship programmes
TDC
Type Directors Club
Typography organisation
Typography
TDC applications for global scholarship programmes
TDC Scholarship Programme
TDC student scholarship programmes
TDC global scholarship programmes
TDC scholarships
Global scholarship programmes
Student scholarship programmes

<i>Loeries</i> announces 2024 campaign 'This is Tough. So Are You.'

Loeries announces 2024 campaign 'This is Tough. So Are You.'

Marketing

The Loeries has announced its 2024 campaign which was created by award-winning agency The Odd Number. The campaign theme 'This is tough. So are you.' acknowledges the efforts of the brand communications industry in creating breakthrough campaigns despite the challenges that are being faced by the industry.

 
Loeries announces 2024 campaign 'This is Tough. So Are You.'
Loeries 2024 campaign
Loeries campaign
This is Tough. So Are You.
This is tough. So you are you. campaign
The Loeries
Loeries
Loeries Awards
The Odd Number
The Odd Number agency
Brand communications
Brand communications industry
Brand campaigns

Stork campaign wins third place for <i>Ad of the Year</i>

Stork campaign wins third place for Ad of the Year

Marketing

The Hardy Boys (a VML South Africa company) has announced it took third place for Ad of the Year in the Out of Home category for an innovative campaign for Stork, executed in partnership with PR and influencer agency Retroviral. The agency received the award at the Creative Circle's Ad of the Year awards ceremony.

 
Stork campaign wins third place for Ad of the Year
Stork campaign
The Hardy Boys
VML South Africa company
Creative Circle Awards
Creative Circle's Ad of the Year
Creative Circle's Ad of the Year Award
Ad of the Year Award
Ad awards
Retroviral
PR and influencer agency
'Order from the Country' campaign
Stork order from the country campaign
Stork billboard
Stork ad
Stork live ad
Stork margarine

<i>MAA</i> announces <i>Marketer of the Year</i> finalists

MAA announces Marketer of the Year finalists

Marketing

The Marketing Achievement Awards' (MAA) selection committee for the Marketer of the Year Award has announced the top four finalists in this award category.

 
The MAA announces Marketer of the Year finalists
Marketing Achievement Awards
MAA
Marketer of the Year
Marketer of the Year Award
Marketer of the Year finalists
MAA Gala Awards
Marketing Awards
Marketing Awards South Africa
Best marketer in SA
Dr Melanie Van Rooy
Arné Rust
Doug Place
Grant Macpherson

Penquin unveils new logo and corporate identity

Penquin unveils new logo and corporate identity

Marketing

Penquin, the popular brand and communication agency based in Johannesburg, has announced its dynamic new logo and refreshed corporate identity (CI), marking a significant milestone in its journey of continuous evolution and innovation.

 
Penquin unveils new logo and corporate identity
Penquin
Penquin rebranding
Penquin rebrand
Penquin new logo
Penquin new corporate identity
Penquin CI
Penquin’s brand evolution
Penquin agency
Brand and communications agency based in Johannesburg
Brand communications
Marketing
Marketing landscape

Helping marketers drive more humanised growth at the 2024 Nedbank <i>IMC</i>

Helping marketers drive more humanised growth at the 2024 Nedbank IMC

Marketing

The Nedbank IMC Conference has announced that the best-selling author of The Global Brand CEO, renowned thought leader and international speaker Frank van den Driest, will be presenting a global keynote in person at the 2024 conference. The conference will be taking place on Thursday, 19 September.

 
Helping marketers drive more humanised growth at the 2024 Nedbank IMC
2024 Nedbank IMC
Nedbank IMC 2024
Nedbank IMC
Nedbank IMC Conference
2024 Nedbank IMC Conference
Nedbank IMC Conference 2024
IMC conference speakers
Nedbank IMC speakers
2024 Nedbank IMC speakers
Frank van den Driest
Keynote speaker
Helping marketers drive more humanised growth
Driving more growth in marketing
Humanised growth strategies
Growth strategies
Marketing conference

NIQ Consumer Outlook report: SA consumers change spending habits to save money

NIQ Consumer Outlook report: SA consumers change spending habits to save money

Marketing

NielsenIQ (NIQ) has announced that South African consumers are feeling the big squeeze, as 99% have changed their fast-moving consumer goods (FMCG) shopping habits to save money. This finding is from the Consumer Outlook 2024, the latest NIQ Thought Leadership report capturing the mindset and sentiment of consumers around the world. 

 
NIQ Consumer Outlook report: SA consumers change spending habits to save money SA consumers
SA consumer habits
South African consumer habits 2024
SA consumers change shopping habits
SA consumers change FMCG shopping habits
FMCG shopping
FMCG
Fast-moving consumer goods
Shopping habits to save money
NIQ
NIQ Consumer Outlook report
Consumer Outlook report 2024
NIQ Thought leadership report
Thought Leadership report 2024

Audi South Africa launches AI-powered advertising campaign

Audi South Africa launches AI-powered advertising campaign

Marketing

Audi South Africa has announced the launch of an advertising campaign to accompany the introduction of its new range of special edition models. The special edition models have been designed specifically for the South African market.

 
Audi South Africa launches AI-powered advertising campaign
Audi
Audi South Africa
Audi SA
Audi AI-powered advertising campaign
Audi advertising campaign
Audi South Africa campaign
AI-powered advertising
AI-powered advertising campaign
Audi special edition models
Audi new range
Audi Urban Edition
Audi Black Edition
Urban Edition
Black Edition
Advertising agency
Ogilvy SA
AI specialists
Monkey Donkey
Technology and innovation
Automotive marketing
Automotive marketing campaigns

Playing the long game: why crafting your marketing game plan takes time

Playing the long game: why crafting your marketing game plan takes time

Marketing

In today's turbocharged digital era, where info zips around faster than a Cheslin charge down, having a slam-dunk Integrated Marketing Communications (IMC) strategy is a game-changer, says Hayley Hillary, managing director of NerdNarrative. Hillary adds why a top-notch IMC strategy demands a bit of extra time on the clock.

 
Playing the long game
Why crafting your marketing game plan takes time
Crafting your marketing game
Integrated Marketing Communications
IMC
IIMC strategy
Marketing
Marketing strategy
NerdNarrative
Hayley Hillary
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