Friday, 19 April might not seem like a particularly big day, but for Swifties like us, it feels massive. We have been excited for more than just a Fortnight! During our second listening session of The Tortured Poets Department, we found a lot more than just easter eggs: We found social media tips. 

For a business, it can be quite tricky to decide what to post on your social media pages. You want people to follow and engage with you, and you want to create posts that resonate with your brand without being overly salesy. The only way to do this is by creating a well-balanced content plan, and we want to show you what that looks like. 

Influencers and social media are relatively new additions to the marketing and PR space. Marketers often group influencer marketing and influencer mentions together, despite their distinct differences. We've broken down some of the contrasts between the two, from compensation to control and results. If you want to know more, this is the article for you!

As digital platforms redefine market dynamics, TikTok emerges not just as a digital phenomenon but as a transformative force in brand engagement, says Jochen Bischoff, head of global business solutions for Africa at TikTok. For South African enterprises, it introduces a blend of opportunities and challenges, demanding a strategic approach to harness its full potential, Bischoff adds. 

Is your business on track to meet its social media goals, or are you struggling to get your audience through the conversion tunnel, prompting them to take essential actions such as clicking, subscribing or engaging? asks Jocelyn Uithaler, digital content creator at Nerdware.  

Is your social media feed feeling a bit toxic lately? Most people use social media as a way to destress and connect, but often our feeds are not feeding us anything positive, and everything can seem all doom and gloom. If that's the case for you, it may be time to 'detoxify' your feed! 

So-called 'unhinged' social media isn't for everyone, but its authenticity does prove to be successful in connecting brands with audiences. Luckily, personal accounts can be used to incorporate this kind of content into a brand's social media presence and continue to preserve public image and professionalism. Find out how 'unhinged' content can be used at a lower risk!

We live in 2024! Things move fast. I mean, fashions change faster than you can buy the actual clothes, and things are only popular for a split second. As for the Internet and social media, nothing moves faster than social media and the viral trends and content — especially TikTok content. 

To grow on social media requires more than a perfectly curated post, maintaining an incredible aesthetic feed and that picturesque travel shot. It's about genuinely connecting with your followers, and this can only be achieved by being true to yourself. Yep, that's right. The key to social media success is authenticity. 

The TikTok storytime has become an entire literary genre of its own. It is the trend that is never fading and the gift that keeps on giving. In recent weeks, this trend took on a new life with Reesa Teesa sharing her story, giving viral a whole new meaning.