According to research, 50% of customers prefer to see a product when it is featured in video content over any other content. So, ensure to choose the right type of video that suits each social media platform best.

Video usage on social media is also a great way to improve your social media marketing.

However, you must understand the use of videos on social media to get more optimal results.

It is crucial because each social media platform has different:
  • regulations
  • features, and
  • users.

The best types of social media videos to consider are as follow:
  • explainer videos
  • how-to videos
  • motion graphics, and
  • testimonial videos.

You can leverage these video types to:
  • generate more leads
  • increase brand awareness, and
  • build customer trust.

Here are some ideas on how to use video content to enhance your social media marketing:

1. Use social media videos as a customer service channel

Customer service is an important part of every business in winning the hearts of customers. Today, most consumers turn to social media for customer service. Customers expect:
  • fast response
  • 24-hour service support, and
  • a company that can provide solutions.

You can use social media video as one of the most effective alternatives for providing the detailed information your customers need.

It can be in the form of how-to videos or FAQ videos for troubleshooting purposes. That way, they can feel a pleasant experience with your brand. It is a good way to increase your customer's trust.


2. Create short, simple explainer videos for your audience

If you want to promote your brand on social media or your website without wanting to sound too 'promotional' you can take advantage of explainer videos.

It is a short and simple type of video marketing that can highlight your product or service with easy-to-understand explanations and appealing animated visuals.

This type of video is perfect for every social media because of its short duration, it can be displayed on Instagram reels, stories, YouTube shorts and TikTok videos. Explainer videos are also proven content to increase customer engagement and increase sales conversions.

So, make sure you create high-quality explainer videos for maximum results. It is highly recommended to use an explainer video service.


3. Focus on specific products with product videos

Clear and high-quality product videos can help potential buyers gain a better understanding of your product and provide a true picture of your product. It can also be good for animated commercials.

Product videos are a powerful way to demonstrate how to use a product, especially if it is a more technical product that requires step-by-step instructions, such as electronics and home appliances.

So, make sure you are more focused on specific products to help your customers be more focused on a product that you want to increase sales. Usually, it can be used for newly launched products.

4. Greet Facebook audiences with a featured Facebook

When users visit your Facebook page, they can immediately see some of your posts and your About section. Additionally, they can find the featured video placed under the profile picture and the 'people who liked this page' box.

This featured video is an engaging way to greet your Facebook visitors, and you have a chance to make a first impression with your business.

So make sure you create a video to highlight your new product or tell a story that your audience connects with by using animated explainer videos. You can use video marketing tools to help you create high-quality videos.

5. Build a YouTube channel with curated videos

Curated content is the process of finding and gathering the best content and presenting it to audiences on social media in an organised manner. This process is different from content marketing.

Curated content is more about finding and collecting quality content, researching it, processing it correctly and then sharing it with followers or audiences on several platforms.

The most suitable social media platform for curated content is the YouTube channel. It is because YouTube is the largest video-based content platform with billions of users in it. Most people tend to share videos from YouTube to various social media platforms.

If you don't or haven't used video in your social media marketing, you're going to be way behind. That's why you should use it because a third of all online activity is spent watching videos.

The majority of users say that they find product videos helpful when making a buying decision.

So, you can leverage some of the best ways to use the videos mentioned above that can help increase engagement, conversion rates, and brand promotion with just a few quick changes.

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