AI in marketing: when to use it and when not to

AI in marketing: when to use it and when not to

Marketing

The use of Artificial Intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated, says Ashleigh Wainstein, director of Martech firm, Social Places.

 
benefits of artificial intelligence in marketing
benefits of AI
automation in marketing 2019

Five ways to prevent content fatigue

Five ways to prevent content fatigue

Marketing

Content fatigue can take hold real quick if you don’t try to fight it. Constantly creating content to ensure that your marketing stays top notch can take its toll sometimes. That’s why it is so important to ensure that you take control of content fatigue and show it the door.

 
Content fatigue
Content marketing
Prevent content fatigue

<i>Encounters</i> 2020 will host the <i>Adiaha Women’s Documentary Award</i>

Encounters 2020 will host the Adiaha Women’s Documentary Award

Media

The Ladima Foundation will be awarding its Adiaha Prize for Best Documentary by an African Woman Filmmaker at the 22nd Encounters Documentary Film Festival. The festival is set to take place in Johannesburg and Cape Town from Thursday, 4 June 2020 to Sunday, 14 June 2020. 

 
Adiaha Women’s Documentary Award 2020
Encouters Festival 2020 hosts Adiaha Women’s Documentary Award
Best Documentary by African woman

Riverbed agency wins two <i>Gold Assegai Awards</i>

Riverbed agency wins two Gold Assegai Awards

Marketing

Riverbed is celebrating the win of two Gold Assegai Awards for its Aware.Org 'One on Nicol' campaign in both the Face-to-Face Activations/Field Marketing and Social Media (Social Media Platforms) categories.

 
Riverbed agency wins two Gold Assegai awards
Assegai Awards 2019 winners
Riverbed wins awards 2019
South African marketing agencies 2019

Wunderman Thompson wins Standard Bank Specialist Digital business

Wunderman Thompson wins Standard Bank Specialist Digital business

Marketing

Wunderman Thompson, formerly Wunderman South Africa, has won the Standard Bank Specialist Digital business in a five-way pitch against Deloitte Digital, Accenture Interactive, VMLY&R and Flume.


 
Wunderman Thompson wins Standard Bank account
Wunderman Thompson South Africa account wins 2019
digital marketing agencies South Africa

2019 <i>Assegai Awards</i> winners announced

2019 Assegai Awards winners announced

Marketing

The winners of the 2019 Assegai Awards have been announced. The ceremony was held at The Polo Room/Inanda Club on Thursday, 7 November.

 
Assegai Awards winners 2019
marketing awards South Africa 2019
best marketing agencies South Africa 2019

Back to basics: Defining four types of marketing

Back to basics: Defining four types of marketing

Marketing

Marketing strategies are used by businesses to promote their products and services. But today, we’re going back to the basics to explore the definitions of four types of marketing that are used daily. media update’s Emma Beavon walks you through four of the most prominent types of marketing.

 
Types of marketing
Marketing definitions
Marketing strategies

<i> Environmental Media Awards</i> and <i>Environmentalist of the Year</i> winners announced

Environmental Media Awards and Environmentalist of the Year winners announced

Media

The 31st annual SAB Environmental Media and Environmentalist of the Year Awards 2019 has announced its winners. The event took place at AB InBev headquarters. Nearly 200 environmental entries were received from South African journalists reporting across categories of Video Media, Audio Media, Written Media and Photography.

 
Environmental Media Environmentalist of the Year Awards 2019
Environmentalist of the Year Awards winners 2019
South African environmental journalist awards 2019

Five reasons why ebooks are the bomb

Five reasons why ebooks are the bomb

Media

Ebooks have become extremely beneficial for businesses to make use of. For public relations, communication and marketing specialists, keeping a scrapbook of all your newspaper clippings and media coverage can be cool to show off to your clients. But things can often go wrong, as clippings can get lost or damaged.

 
Reasons to love ebooks
Ebooks are better than print books
Ebooks vs print books

Airport Ads launches a new outdoor campaign for Standard Bank

Airport Ads launches a new outdoor campaign for Standard Bank

Marketing

Standard Bank has embarked on a new outdoor campaign with Airport Ads, which aims to leave a lasting impact on travellers making their way through the O.R. Tambo International Airport.

 
Standard Bank campaign at OR Tambo
Standard Bank new outdoor campaign
O.R. Tambo outdoor campaign 2019
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