"We required an agency that did not conform to ‘traditional’ marketing methods and one which would provide innovative thinking from a B2B perspective," says Valentia Hobbs, marketing director of Volvo Trucks Southern Africa.
"What Demographica brought to the table during the pitch process was very refreshing. We particularly loved their focus on account-based marketing and the output-based model they provided," she adds.
Warren Moss, Demographic CEO, says that his team is very excited to be working with one of the biggest commercial truck brands in the world.
"They have a global history of doing groundbreaking B2B communication and we’re absolutely thrilled to be working with them," says Moss.
"This appointment also validates the idea that South African marketers are starting to recognise that B2B marketing is fundamentally different to B2C marketing and, as such, are looking for specialist agencies to address their B2B needs. We look forward to assisting Volvo Trucks in aggressively driving their market share in South Africa with a very experienced and bespoke team," he adds.
This appointment comes off the back of a record 2018 for Demographic, which saw account wins including Old Mutual Corporate, Sage, Sasfin, MTN and Saint Gobain.
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