The partnership between the three agencies intends to see integrated collaboration on campaigns, while each continues to independently grow their brands. This new offering aims to give existing and new clients the benefits and insights required to create business results-driven campaigns.

This was rewarded recently at the annual Loeries Awards where the DUKE group took home Silver in the Integrated category for work done on the JIVE 'Let's Jive Together' summer campaign.

The full-service, through-the-line agency says that it has worked on numerous campaigns, experienced high growth, and now seeks to diversify their offering to existing and new clients. The DUKE group is a 100% black-owned and B-BBEE Level 1 agencies in South Africa.

"As an independent consultancy, we've rolled out a number of innovative practices and with the union of the DUKE group, we aim to expand our offering with innovating and executing new generation communication," says Tracy Jones, managing director of Positive Dialogue.

"The DUKE group is made up of businesses with different structures, roles and outlooks and as a fully integrated agency, we offer new and existing clients a wealth of knowledge to maximise their businesses and campaigns," says Wayne Naidoo, CEO of DUKE. "Our focus is on creating cutting-edge, results-focused work that makes a genuine difference." 

Over the last quarter, Positive Dialogue has won several new clients. The clients include Marriott International, for which Positive Dialogue Communications will act as its public relations partner in Africa. The account includes the following brands:
  • Marriott Hotels
  • Marriott Bonvoy
  • Protea Hotels by Marriott
  • Autograph Collection
  • The Westin Cape Town Hotel
  • AC Hotel by Marriott
In addition, Positive Dialogue has welcomed The Cortex Group, The Heart and Stroke Foundation, Advertising Week Africa and SA Innovation Summit to their client portfolio in the last six months.

For more information, visit www.positivedialogue.co.za. You can also follow Positive Dialogue Communications on Facebook or on Twitter.