Krawchuk is an operational and technical expert within the digital space and specialises in technical strategy. Krawchuk models operational excellence, tactics, policies and procedures with the intent to sustain and improve financial strength and operational efficiency.

Technical innovation and development solutions will be Krawchuk’s key focus as he aims to further evolve the technology capabilities of Clockwork’s offering. Krawchuk will also aim to add value to the greater agency through his experience and creative insights.

Krawchuk started his career as a developer in the mid-1990s and ran his own business before entering the digital agency sphere. Before joining Clockwork, Krawchuk says that he spent three years at Joe Public Connect, where his roles included operations and technical director, a seven-month stint as acting managing director and subsequently a managing partner.

"The industry norm is to engage creative and dev as separate entities, but I believe it's essential that the two are incorporated into one user experience," says Krawchuck. "To develop a truly effective solution for a client — a great piece of work that has real impact — you need to apply a combination of technical competency, Business Analysis, UX and UI knowledge."

Clockwork sayst that it aims to help industry newcomers to develop their talents and advance professionally. That process is enabled by hands-on mentorship from senior leaders like Krawchuk. 

"My career has enjoyed a lot of growth and I believe the same opportunity should be given to any team I'm part of," says Krawchuck. "A healthy culture, where you treat everyone as individuals, create avenues for progression and have fun at work, is how a company flourishes." As for how he sees the future of technical innovation in South Africa, Krawchuk says that he skips predictions and offers recommendations instead.

"The industry in South Africa needs to shift. It's not an easy task, admittedly, but we should be coming up with innovative ideas that others can adopt instead of simply following technology trends elsewhere," Krawchuck concludes. "We as an agency have the potential to make that happen for our clients."

For more information, visit www.clockworkmedia.co.za. You can also follow Clockwork on Facebook or Twitter.