"The benefits of leading an active lifestyle are self-evident, but we sometimes don't give it the priority it deserves," says Sacha du Plessis, group head of marketing at Spur Corporation. "This is a light-hearted story about taking the lead from children; sometimes we just need to play."

Spur tasked 99c with creating a commercial that encouraged adults to make time for sports. This was achieved by using children to "light-heartedly poke fun at the various excuses adults use to avoid being active".

Dane Alexander, creative director at 99c, says that children are a large part of Spur's ethos, hence its commitment to being a truly friendly family restaurant. "Because the commercial aired during the Rugby World Cup games, it stood out from the regular 'big sporting event' adverts that are commonly aired during this time," adds du Plessis.

For more information, visit www.spur.co.za. You can also follow Spur on Facebook, Twitter or on Instagram.