"Digital out-of-home is a growing medium globally, and we are committed to expanding our digital footprint in South Africa and [the] rest of Africa to deliver dynamic quality platforms for our clients and their brands," says Jorja Wilkins, marketing services executive of Primedia Outdoor.

"We are extremely pleased to now offer a digital network in the airport environment that reaches millions of influential travellers," Wilkins adds. According to Primedia Outdoor, airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential and powerful purchase decision-makers. This is because it is in an environment where they are most susceptible to receive brand messaging.

The new digital billboard at O.R Tambo International Airport is located at the domestic drop off zone for all passengers travelling to regional airports, as well as all traffic from the international drop off zone. This positioning over the road creates dominant visibility for brands wanting to target this market.

Primedia Outdoor now offers six different digital networks across South Africa to target different markets and environments; the brand aims to ensure that brands are positioned to the right audiences. The networks include:
  • urban digital network
  • freeway digital network
  • township digital network
  • airport digital network
  • rank TV network
  • mall digital networks
All of Primedia Outdoor's digital networks aim to offer dynamic mechanisms that allow for real-time, live data integrated messaging and engagement to all markets in South Africa. 

For more information, visit www.primediaoutdoor.co.za. You can also follow Primedia Outdoor on Facebook or on Twitter.