The Nedbank IMC Bursary Programme uplifts the youth

"I am working hard and loving marketing," says Marang Nwako, one of the two winners of the 2019 Nedbank IMC Bursary Programme. Nwako won a full bursary to study a marketing diploma with Nedbank IMC Bursary partner, MSC Education Holdings.

Since taking over the conference in 2018, Hefer has been committed to uplift youth in South African marketing and to get more young people excited about marketing as a career. "Enough of us oldies already!" says Hefer.

"The calibre of this conference is top drawer, including international and local speakers," says Hefer. "This makes the conference a big-ticket item, which students can rarely afford. Not only does the Nedbank IMC offer legitimate marketing students a discount, but Nedbank also streams the conference live through their Facebook page on the day — enabling access to the content for all."

Khensani Nobanda, group executive marketing and corporate affairs for Nedbank, says, "As a purpose-led brand, we've always supported initiatives that uplift the youth. What we love about the Nedbank IMC Bursary Programme is that it's giving young people the opportunity to study, begin a career and change their lives."

In 2020, two winners will be awarded bursaries to study a two-year national diploma in marketing and a one-year FET certificate in marketing through MSC Education Holdings. Cobus Potgieter, CEO and founder of MSC, says that these bursaries provide the ability to study a fully accredited course for free for the two 2020 winners.

"MSC's blended learning style influences the way we deliver our courses, enabling the content to be delivered in an interactive, engaging and fun way — which is what you need to inspire young marketers," adds Potgieter.

Dale's mission is to promote the business case for marketing and to uplift the youth. "Marketing is business and we need to prove that it works just like our theme for 2020 promises," concludes Potgieter. 

Early bird tickets for the Nedbank IMC 2020 are available. Eligible candidates can apply through the Nedbank IMC 2020 website.

For more information, to apply for the bursaries or to book tickets, visit www.imcconference.com. You can also the Nedbank IMC 2020 on Facebook, Twitter or on Instagram.