Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions.
"We're thrilled to team up with a true marketing company like Marketo," says Jos Caelers, founder and chief executive officer of Engagement Factory.
"Adding them to our partner network is of great value in reaching our goal to help clients of all sizes, industries and geographies to build valuable and lasting relationships with their customers," Caelers adds.
By adding Marketo to its palette of partners, Caelers says the company is better capable of helping its clients delivering marketing programmes to drive business growth. Now owned by Adobe, Marketo works to support clients with customer engagement and business development.
The organisation's technology centres on automating lead management and account-based marketing, while providing support for multi-channel marketing tactics. The company's capabilities aim to allow users to create an in-depth and unified view of the customer at both an individual and account level.
From its bases in the Netherlands (Eindhoven and Amsterdam), with further offices in Sweden (Stockholm) and South Africa (Cape Town), Engagement Factory strives to tap into Marketo’s strengths in order to lift its digital marketing offerings.
"Our customers will benefit from more leads, new customers, increased loyalty, higher conversion and, most importantly, a hike in sales," concludes Caelers.
For more information, visit www.engagementfactory.com. You can also follow Engagement Factory on Facebook, Twitter or on Instagram.