RA announces its promotion for digital identities in February

According Masilela, claiming digital identities within the web's .africa and ZA .cities namespaces "should be the number one digital resolution for smart young Africans in 2020". 

"The growing importance of one's own presence on the web means that constructing a digital persona — anchored on a suitable African domain name — should be a priority for the progressive and ambitious online citizen," he says.

RA is the administrator of the .africa domain namespace, as well as the entire .ZA second level presence on the web. According to Masilela, in cyberspace, few domain names offer the same prestige as an .africa domain.

"We want people to look beyond simply having a digital presence in the form of one-dimensional social media platforms. As Africans, let's build multilayered digital identities for ourselves that pivot on .africa, our own hard-won corner of cyberspace," Masilela adds.

RA has enabled the registration of over 23 000 .africa domain names through RA's Registrar and Reseller partners globally. This has been since it was tasked by the Internet Corporation for Assigned Names & Numbers with administering and developing the fledgling .africa geographic Top Level Domain several years ago. 

The brand indicates that there will likely be an upswing in .africa domains registered as the Asante Sana promotion kicks off on Saturday, 1 February 2020. This annual price promotion is intended to thank RA's RaR retail partners who have contributed to connect Africa to the world and the world to Africa.

During the one-month promotion, RA says that it will substantially reduce the wholesale prices of its popular African gTLDs, which enables RaRs to potentially pass on these savings to the end domain name registrant.

"While our February 2020 promotion is aimed at thanking our retail partners for their sterling work in helping RA to grow the African domain name ecosystem, the individual domain name registrant should be the real winner next month and we urge our RaR partners to pass on their expected savings to the end-user," concludes Masilela.

For more information, visit www.asante.africa.