Bean There rebrands and launches its new packaging design

Bean There believes that direct fair trade is not simply a 'nice-to-have' but a conscious business decision that means that it continues to pursue excellence in African coffee, while "literally making every bean count".

The brand also says that it believes that paying a fair price is part of building a sustainable business that should benefit every stakeholder in the supply chain.

The packaging of each single-origin coffee — from Ethiopia, Rwanda, Burundi, Tanzania, D.R. Congo, or Kenya — aims to reflect Africa's finest coffee farms. The new design intends to entice coffee lovers to "embark on an adventure with South Africa's leading direct fair trade coffee company".

The new design includes handcrafted linocut elements, with the designs linking to create a montage of the continent's coffee landscapes. Bean There coffee is available for purchase at select Dis-Chem, Pick 'n Pay, Hirsch's and SPAR stores nationwide, as well as online at the Bean There website.

For more information, visit www.beanthere.co.za. You can also follow Bean There on Facebook, Twitter or on Instagram.