Websites can be built in many ways but there are only a few of them that will successfully attract new business and retain existing customers. A good website design and interface structure is the most important consideration for any modern business. 

Designers can concentrate on the basic foundation of the website, rather than aesthetics. This is because wireframes focus purely on the structural elements, which has nothing to do with the graphical interface such as colour and fonts. It is much easier and faster to make structural changes to a wireframe than to a fully designed page concept.

Wireframes enable designers to work on the underlying elements of a website without the distraction of graphics — something that will eliminate the need for expensive changes later.

Here are eight reasons why one should consider this process when starting a web design project:

1. Wireframes give a clear structure

It helps designers determine what elements need to be included in each page, as well as the functional requirements for those elements. They also allow the client and designer to collaborate to create a solid page structure before the design is fully implemented.

Instead of creating a different wireframe for every possibility, one needs to settle on one concept. It is a brilliant tool to trial different ideas but one needs to eventually settle on specific features and structures.

2. It helps developers to structure content

Wireframes allow designers to focus on site navigation and content. It helps them to decide what content needs to be provided in order to guide the user in finding the required information. You need to define what you want your visitors to do when they visit your website.

It also helps clients and designers see what page elements are more important. 

3. Wireframes keep the focus on the webpage's purpose 

This process can help designers to avoid placing too much emphasis on design. Working in greyscale helps them to focus on the purpose of the page, the functional processes, the structure and layout — not the design.

4. It addresses UX

Wireframes highlight the basic structure and functionality of the website, which are the elements that will ultimately impact UX. Focusing on the design elements rather than basic structure could be disastrous. One should use this process to address critical elements such as usability, functionality and UX.

By eliminating graphics, this process allows designers to focus on the functionality of each element on a page, placing a strong focus on developing the best possible UX.

5. Wireframes help when categorising features

It assists designers in deciding what features are essential and what features aren't. It allows clients and designers to trial various apps and tools that could improve the UX and consequently increase the conversion rate.

Seeing features without a graphical interface could help one identify the elements that really matter. Also, with wireframing, one can easily remove a feature if it doesn't fit in with the goals of your website.

6. The process saves time 

This process will save a lot of time throughout the project lifecycle. It also simplifies the design phase because designers can now focus on the design and no longer worry about the flow and purpose of each page. They will now receive the approved wireframes from which to design.

7. Wireframes keep the detail to a minimum

Starting with too much detail could lead to confusion; one can always add extra detail at a later stage. Designers should keep their process clean to keep everything as simple as possible.

8. It leads to conversion

A wireframe project enables web designers to focus exclusively on the UX — from conversion to customer loyalty. However, conversion rates don't necessarily translate to a good UX or future sales. It is equally important to retain loyal customers as it is to convert new ones.

Many companies spend a lot of time and money focusing on improving conversion rates but they should also think about how they can improve the follow-through on those conversions. For example, a good website will always make sure a customer is well-informed even after taking their money.

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