Content marketing generates over three times as many leads as traditional marketing formats and costs 62% less. The figures sound amazing, but can you really achieve the same level of efficiency with your campaigns?

It is very important to have your founding digital marketing practices in place to avoid mistakes that can potentially hurt your organisation. Here are seven of them:

1. Plan your work

The biggest mistake that you can make is to enter the digital marketing game unprepared. Before you start taking any actions, make sure to answer the following questions:
  • Why do I need digital marketing?
  • Which communication channels suit my business goals?
  • Can my team handle it along with all the other tasks?
If you cannot answer all of these questions briefly and clearly, you are not ready to craft a sustainable digital marketing strategy.

2. Know your audience

Brands tend to focus on themselves instead of their audiences. Avoid this position because consumers expect you to indulge them and not to display an egocentric behavior.

Jake Gardner, an essay writer at Paper Writing Services, says that your job is to figure out everything there is to learn about the target group. "That includes various details such as:
  • demographic traits
  • average education
  • income level
  • personal interests
  • beliefs
  • values
  • purchasing habits, and
  • relationship status."

3. Define your goals

Another thing to tick off your list is defining your digital marketing objectives. If you don't know what you are searching for, how can you find it? The main idea of digital campaigns is to set tangible objectives that are easy to track and measure.

For instance, a goal can be to grow the number of email subscribers by 15% in six months. It's a highly specific objective that you can target and measure with ease.

4. Create high-quality content

People want to consume high-quality content. Therefore, producing low-quality content will lead to a professional disaster. They look for excellent content, so you need to meet those expectations. 

5. Add a call-to-action to your content

Even if you create a standout piece of content, it won't mean anything if you fail to add a call-to-action. Each post or email message should have a clear purpose, but it takes a call-to-action button to convince users to engage.

6. Be consistent

The online universe is so big that your content gets lost in the crowd of similar posts almost instantly. If you want the audience to remember your business, you have to ensure maximum consistency.

This means creating a schedule of work that forces you to be active 365 days a year. You ought to add new articles to the website at least once every 15 days and send email newsletters every week. Besides that, it is necessary to share fresh social media posts daily.

7. Engage online

Digital marketing enables two-way communication, a feature you should really exploit to interact with the target audience and strengthen relationships. It will help you to show the brand's personality and make you look like a trustworthy business.

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