The worst culprits are email and social media. The average response time for customer service requests on social media is 10 hours, while getting an email request answered can take up to 12 hours.
Luckily, there's a better solution, and it's called live chat. Implementing live chat software on your website can help raise your customer service standards, increase sales and improve your relationship with customers.
In fact, 33% of consumers now expect to see live chat offered
, and it's clear why:
- live chat software is 100x faster than any other digital service channel
- it allows website owners to answer customers' questions in real-time, and
- its major benefit is the potential to drive more sales.
According to The American Marketing Association, B2B companies that use live chat see a 20% increase in conversion rates. Similarly, eMarketer found that 35% more consumers make a purchase online after interacting with a sales agent via live chat.
Using live chat for business comes with many benefits; take a look at the infographic below by The Website Group: