The aims of the billboard is to remind everyone who sees it that, together, we will make it out on the other side of the pandemic and things will be alright. According to Castle Lite, this is just one of the brand's lyric-inspired billboards scattered around Mzansi.
The brand believes that at this time, it important to not only encourage consumers to socialise responsibly but to also inspire and reassure consumers with messages of positivity.
The brand says that brands like itself shape popular culture and they all need to take responsibility in helping and reassuring their customers. This is because they can play an integral role in making consumers lives better through actions and appropriate messaging.
Commuters in Johannesburg are encouraged to look out for their favourite songs as they commute past the Shosholoza House in the city centre. Additionally, the streets of Durban will also see billboards serving motivation to residents and commuters in:
- the CBD
- South Beach
- the Harbour towards Berea
- billboards on the N1 Paarden Eiland, and
- the V&A Waterfront.
South Africans are encouraged to spot the lyrics and take a picture to share online. "Our hope is that everyone who comes across the billboards feels even just a twinge of positive energy and is reminded of the good times we've all shared dancing to these songs together," says Castle Lite brand director Silke Bucker.
"And as we reintegrate back into society, we wanted all South Africans to know that we are here with them and that we will be just fine," concludes Bucker.
For more information, visit www.castlelite.co.za
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