The Gerety Awards's call for entries campaign saw purple moustaches sent to prominent female leaders in the advertising industry, asking them to pose for a picture with the following question: What does a woman have to do to get onto an advertising jury?

Svetlana Copic, founder of No Agency, which created the campaign for Gerety, says, "As a festival with the unique approach to gender equality, the Gerety Awards had both the credibility and the courage to turn its call for entries into something much bigger."

"After decades of the 'one girl in the jury' situation, change has finally started to happen, but this is just the beginning and we need to keep the conversation going. Sometimes, mocking the status quo is the best way to change it," adds Copic.

"There are still award shows where the jury is composed of less than 20% female jurors," concludes Gerety Awards's Lucía Ongay. "This reinforces our purpose and call for entries campaign, but it also begs the question: If Gerety can have a 100% female jury, why can't others at least try to get to 50/50?"

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