"The timing couldn't be better for our clients," says Mediamark head of digital Mark Botha. "With Black Friday just weeks away, we will be taking full advantage of what this and the other complementary channels in our portfolio offer, both from a pure digital and audio perspective."

"PriceCheck works like an innovative start-up but at the scale of a mature company; this combination of volume and agility is what is required in the current economic climate and is why we are so pleased to add PriceCheck to our portfolio," adds Botha.

"Once PriceCheck was introduced to Mediamark, it was clear that both brands have aligned ambitions," says Kevin Tucker, CEO and founder of PriceCheck. "The brand has been looking for a sales partner for a while now to help scale their sales outreach, in line with scaling the rest of the business. We were looking for a partner that appreciates the unique value of our platform and our audience."

PriceCheck offers retail-agnostic comparisons and discovery opportunities across hundreds of online retailers. PriceCheck offers the following selling points:
  • They are retail and brand agnostic, allowing advertisers to build a custom-targeted campaign to truly align with their brand's requirements.
  • PriceCheck has a scale reaching upwards of two million consumers in South Africa.
  • By leveraging PriceCheck's product data service, advertisers can build out custom campaigns based around launches and seasonality.
Mediamark CEO Wayne Bischoff concludes, "We are thrilled with the partnership of Mediamark and PriceCheck. It brings great value to the industry as a unique offer with great return on investment through reach, value and a receptive retail audience who engage frequently in this retail environment. The highly responsive audience is highly targetable and is perfect for Black Friday 2020 and the retail season."

For more information, visit www.mediamark.co.za or contact info@mediamark.co.za. You can also follow Mediamark on Facebook, Twitter or on Instagram