One of the early digital entrepreneurs, Tomlinson started his first digital agency in 1999, going on to start Hellocomputer, which grew into one of the preeminent digital agencies in South Africa.

Throughout his career, Tomlinson says that he has remained passionate about ideas, the determinants that shape people's behaviour and how to apply data and creativity to solve real business problems.

"I like to surround myself with people who challenge me — people who themselves like to challenge the status quo — and this is exactly what I found at Hoorah," Tomlinson says. 

Shaune Jordaan, Hoorah CEO, says that Tomlinson is ideally suited to the role. "Tomlinson is digital. More than that, he is as comfortable in a boardroom talking figures as he is deep-diving into data. He understands digital transformation because he's been on the digital journey right from the start. It's great to have him on our team."

Excited by the opportunity, Tomlinson concludes, "There's no doubt that the COVID-19 lockdown and social distancing measures have had a huge impact on digital media consumption. Brands and businesses can no longer afford to ignore or delay the fact that digital is massive and that it’s here to stay."

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