Starbucks says that every year, it aims to add its own touch of brightness to the festive season with memorable moments, events, products, tastes and holiday beverages.
Adrian Maizey, owner and CEO of Rand Capital Coffee, the licensee of Starbucks in Southern Africa, says, "To inspire festive goodwill, Starbucks will add its own acts of kindness by randomly delighting customers with gifts on us in exchange for performing acts of kindness."
"We have no doubt that the strong South African spirit of caring will multiply the acts of kindness in no time at all," adds Maizey.
Starbucks has also indicated that it is also connecting with influencers in Cape Town, Johannesburg, Pretoria and Durban, who will join the 'Carry the Merry' campaign.
"The festive season is always celebrated with great enthusiasm at Starbucks because it represents the heart of what we do. We provide a sense of community through many moments of connection over their favourite beverage," says Maizey.
"We want people to experience the spirit of the season with Starbucks this year, and to 'Carry the Merry' with them at all times," concludes Maizey.
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