Boomtown received a
Bronze Assegai in the
Art Direction category for 'The Silent Killer — Hypertension Awareness', which was created for client Circular Health.
It also won three
Leader Awards. One was for Sovereign's 'Don’t be chicken, check them' campaign in the
Direct Response Mass Media: TV, Print, Out-of-Home and Radio category. The second was for Circular Health in the
Innovative Solutions category for 'The Silent Killer — Hypertension Awareness' campaign and the third was for its own credentials in the
Agency Credentials category.
According to the agency, a direct marketing association of a South African
Assegai Award is a mark of victory in integrated marketing excellence.
Boomtown CEO Glen Meier says that an
Assegai Award does not give honours for extravagant production values, enormous budgets or big-name companies.
"Rather, it recognises breakthrough strategy, creative brilliance and outstanding results," adds Meier. "These are values that we at Boomtown recognise and strive to achieve with each campaign, so we are thrilled with our performance in the 2020 awards."
"We've just completed this year's campaign on behalf of our generous client Sovereign and I'm delighted that we were able to help the raise R155 000 for PinkDrive, while reminding women that checking their breasts is a top priority," adds Meier.
"And, making us feel even more confident our creative and strategy is on the right track was that Nestlé and Boomtown were awarded a
Silver Pendoringand a
Craft Pendoring for
Illustration, both in the
Print Communication category at the
Pendoring Awards," Meier concludes.
For more information, visit
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