Hashtags are kind of a big deal — in marketing especially. They are basically metadata tags that are used to categorise content. They are used all across social media platforms to make it easy for users to find content about specific topics or ideas, and can be used to boost your content’s discoverability.

There are various types of hashtags that can be leveraged by brands to ensure they get maximum exposure. They can also be used to drive long-term traffic and encourage backlinks.

But do you know how to maximise their effectiveness in your marketing?

Here are three types of hashtags you can use to up your marketing game:

Are there any other types of hashtags that brands can use in their marketing strategies? Let us know in the comments section below.

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2020 has been a wild year and, despite the chaos, there have still been some incredible marketing campaigns to come out. Find out all about Running a campaign in the midst of a crisis in this Q&A.