According to the awards, funny advertising plays a significant part in popular culture; examples of such are 'Whassup' for Budweiser by DDB Worldwide Chicago and 'The Bear' for Canal+ by BETC Paris.
"At last year's Gerety
there was 'The Punishing Signal' from FCB India that would have been an ideal candidate for the humour category," adds the award.Gerety
Ambassador Uma Rudd Chia, the co-founder and executive creative director at KVUR in Singapore, says, "People don't remember names or facts about advertising campaigns. What they remember is the feeling the ad leaves them with."
"That's why humour is important in advertising. And because men and women laugh at different things, humour isn't necessarily gender neutral and this reminds us of the need for diversity in advertising," adds Chia.
Instead of categories, the Gerety Awards
are judged by Cut's (like a diamond). There are now eleven possible Cuts to enter, and any type of media can be submitted within each, says the awards.
Judging is based on the entries received in each Cut, regardless of medium. Entries submitted must be broadcast, published or released in a commercial environment with client approval.
shortlist will be announced in the first weeks of June, followed by jury panels from around the world discussing their favourite campaigns. The Gerety Awards
shortlist will be the predictor for all other award shows in 2021 and an important benchmark for the industry for the best in advertising from the female lens, concludes the awards.
For more information, visit www.geretyawards.com
. You can also follow the Gerety Awards
or on Instagram