The Effie Awards says that it is known by advertisers and agencies as the pre-eminent award in the industry. The awards honour effectiveness in advertising and marketing communications.

"The Association for Communication and Advertising (ACA) has partnered with Effie Worldwide to host the South African edition of the highly respected Effie Awards programme," says ACA CEO Mathe Okaba.

"This first edition of the Effie Awards South Africa has once more brought to the fore the level to which our profession punches above its weight, and reassures clients that as an industry, we not only partner but deliver on business objectives," adds Okaba.

Effie says that it awards those campaigns that contribute to brand success across more than twenty Product / Service & Specialty categories.

The full list of the 2021 Effie Awards South Africa winners is as follows:


At the Gala, it was announced that the Effie Programme would continue supporting education in the sector, a legacy carried over from the ACA's APEX Awards bursary scheme.

It was announced at the ceremony that 10 were being awarded to deserving students. This brings the total number of bursaries awarded as a direct result of the ACA hosted effectiveness awards programmes, APEX and Effie since the programme launched in 2010, to 98.

In addition, the Effie bursary scheme, in association with Regenesys Business School, was announced. This will be providing funding toward an MBA programme for six industry professionals looking to further their education.

"The extensive list of entries, finalists and winners is proof of the value our industry adds to business success. Having a Grand Effie in our first programme sets the bar for the quality of submissions and results in the coming years," says Okaba. 

"Our industry is strong, capable and effective. I'd like to congratulate all the winners and look forward to seeing continued and incredibly effective work when the call for entries into the 2022 programme goes live," concludes Okaba.

Effie Awards South Africa is organised by the ACA with Presenting Partner Provantage Media Group. Its sponsors inlcude:
  • Nedbank
  • Sanlam
  • Vodacom
  • SAB
  • Regenesys, and
  • Aon.
For more information, visit www.effieawards.co.za. You can also follow the Effie Awards South Africa on Facebook, Twitter or on Instagram