"We're extremely grateful that these leaders are sharing their strategic expertise and global view with the AME Awards®," says Gayle Mandel, executive director of the AME Awards®.

"Their reputation as advocates for effectiveness will provide the awards with support in its mission to champion ground-breaking results-driven work," adds Mandel.

"The greatest marketing campaigns have, at their core, creative work that achieved results and the AME Awards® are designed to identify and celebrate them. This focus is what makes them meaningful and valuable," says Khaled AlShehhi, executive director of new media and visual production at the UAE Government Media Office.

The 2022 AME advisory council new members include:
  • Khaled AlShehhi, executive director of new media and visual production at UAE Government Media Office in the United Arab Emirates
  • Vida Cornelious, VP creative at New York Times advertising in the United States 
  • Rory Gallery, chief strategy officer at Special Group in New Zealand
  • Dom Hickey, head of planning at DDB Sydney in Australia
  • Janis Middleton, EVP and executive director of multicultural and inclusion strategy at Guided by Good in the United States, and
  • Aki Spicer, chief marketing officer at Leo Burnett Chicago in the United States.
According to AME, the advisory council is comprised of 22 global executives who provide the competition with ongoing knowledge of emerging trends and critical industry insights.

"I am honoured to join AME Awards® for advertising and marketing effectiveness advisory council. My goal as a member of the council is to honour creative and effective work through the lens of inclusivity. Diverse casting is one piece to achieve effective work, but cultural insights and inclusion are the core," says Janis Middleton, EVP executive director of multicultural and inclusion strategy at Guided by Good. 

"Creativity is a brands biggest superpower, but it needs to be tethered to a commercial outcome to earn its keep. Creativity and effectiveness should be seen as one and the same. Great work needs to deliver a sustainable impact over time and this means using creativity to find a role in culture, not simply reflect it back," says Dom Hickey, head of planning at DDB Sydney.

Hickey adds. "Awards like the AME matter because they set a benchmark to celebrate brilliant work at the intersection of creativity and effectiveness."

"I am thrilled to join the AME advisory council.  Having judged last year's awards, it was incredible to be able to read about the best and most effective campaigns from around the globe. I am looking forward to helping to shape one of my favourite award shows," says Rory Gallery, chief strategy officer at Special Group.

"Having been involved as a participant and a regional jury member, it's a great honour and privilege to now have been asked to join the awards advisory council. I look forward to working with other industry leaders from around the world to provide guidance and perspective," says AlShehhi.

"In this constantly evolving industry, it's a triumph to have these award-winning innovators guiding AME towards next-level growth," concludes Mandel.

Individuals are encouraged to view the AME advisory council here. The results of the grand jury sessions are parsed in the annual AME report, which honours and provides rankings for agencies and brands from 30 countries.

The deadline to enter the 2022 AME Awards® competition is Friday, 20 May.

For more information, visit www.ameawards.com. You can also follow the AME Awards® on Facebook, Twitter or on Instagram.