The forum is the third in WOO's world tour that began in Europe then Asia. The form will be culminating in Africa with WOO's in-person Global Congress in Toronto from Wednesday, 25 May to Friday, 27 May.

According to the Africa forum, it has a line-up of speakers from Africa and outside, covering aspects of the Africa OOH industry and its place in the wider media market.

The keynote is an interview between OMG general manager Celia Collins and WOO president Tom Goddard. Ben Milne, head of Out of Global Out-of-Home at Dentsu's Amplifi, will put African OOH in a global context. This will be followed by Jacques Du Preez of Provantage Media with an African market overview.

Greg Benetar, group director of Alliance Media — which is present in over 50 African countries — will discuss investment in the African OOH industry and the various issues confronting it in the future.

There will be a panel on Audience Measurement with GROOH's Gideon Adey, Trish Guilford from the Out-of-Home Measurement Council (OMC) in Africa and Jorja Wilkins of Primedia Outdoor. This will be followed by Pikasso founder Antonio Vincenti on the need for standardisation of OOH formats across Africa.

A panel from Broadsign, Pikasso and Tractor Outdoor will examine progress in automation and programmatic. JCDecaux Africa country managers Jennifer Kachabe and Thato Pekeche will present 'Sustainability — A shared responsibility'.

WOO president Tom Goddard says, "The Africa forum is a true highlight of the WOO World Tour. We have been overwhelmed by the support we've received from all parts of the industry and the immense enthusiasm for the medium in this great continent."

"Out of Home is recovering strongly worldwide from the effects of the pandemic, although, sadly, some are still with us. The Africa forum will be a rallying cry for the industry here and a true indication that OOH in Africa is now playing an important role on the world stage," concludes Goddard. 

This WOO event is free to any employee of the organisation's members, but non-members will be able to register for €150 Euros.

Individuals are encouraged to register here. 

For more information, visit www.worldooh.org. You can also follow World OOH on Twitter or on Instagram.