Nando's says that the Paprika Citrino is paprika and lime-flavoured. With the recipe perfected, the brand needed to come up with a name that only it could own.
Nando's says that the new name makes sense because with those six little syllables the brand is able to do more than just describe a flavour. It gives itself an opportunity to evoke its rich Afro-Portuguese heritage and invite customers to enjoy a vibrant, spicy, uniquely Nando's experience.
According to the brand, the second new variant is a little more complex in its flavour profile. The Smokey Churrasco taste is evocative of chicken braaied over wood. It was this sense of "that's-close-but-not-quite-right" that inspired the name Smokey Churrasco.
The brand says that these two flavours inspired a whole range of '#PERiTrick' recipes that could be cooked any time, anywhere anyway.
Once the recipes are prepared, guests will have the option to enjoy their creation / treat in a pod on-site or take it home to indulge and enjoy.
With the pop-up, Nando's says that it is celebrating the creative skills of young and talented individuals such as award-winning textile and surface designer, Bonolo Chepape. Chepape together with the help of culinary-minded design agency Studio H came up with original themes for the launch.
Food stylist and chef Keletso Motau, styled the video shoots and facilitated the recipe videos while cinematographer, Earl Abrahams captured and packaged all the videos.
Chepape says she drew inspiration for the patterns and colour palette from Nando's brand heritage as well as textile weaving techniques and Bauhaus-inspired elements of Mozambican architect, Poncho Guedes. "I wanted the design to be playful and reflect the experimental and experiential purpose of the pop-up," says Chepape.
Nando's Vanessa Nunes, marketing manager for groceries, says, "Not only did Chepape receive the Best Textile Design Awar
d at 100% Design South Africa
2018, but she was also a finalist in the Nando's Hot Young Designer Pattern Hunt
in 2018 and a recipient of the 2019 Design Foundation Future Found Award
"Our collaboration with Chepape and Motau is part of our ongoing drive to nurture creative talent in South Africa. As an authentically home-grown brand, we welcome all South Africans to a seat at our table. At our pop-up store, they'll be able to engage with our brand in an interactive and fun way and gain greater insight into the creativity and innovation that drives our brand," concludes Nunes.
Individuals can book here
to experience the pop-up in Braamfontein.
For more information, visit www.nandos.co.za
. You can also follow Nandos on Facebook
or on Twitter