But fear not! We've scoured the Internet and compiled a list of the top five social media trends that are sure to take your marketing strategy to the next level.

From video content to chatbots and even sustainability, these trends are not only effective but also fun to implement. Whether you're a seasoned social media pro or just starting out, there's something for everyone on this list. Let's dive in!

Trend 1: Video content

Video content is all the rage these days and for good reason. Not only does video capture attention and increase engagement, but it's also a versatile tool for businesses to showcase their products or services. In fact, studies show that video content can increase conversions by up to 80%. So why not take advantage of this trend and give your social media strategy a boost?

But before you grab your camera and hit record, it's important to keep a few things in mind.

First, quality is key. Poorly produced videos can actually hurt your brand's image, so make sure to invest in decent equipment and take the time to plan out your content. Second, make sure your videos are mobile-friendly since a majority of social media users access platforms from their phones.

Trend 2: Influencer marketing

Influencer marketing has taken the social media world by storm. By partnering with influencers who have a large and engaged following, businesses can increase brand awareness and reach new audiences. Plus, it's a great way to tap into niche communities and connect with potential customers.

But beware of the dreaded "influencer fraud". Some influencers may have purchased fake followers, likes and comments in order to appear more popular than they actually are.

So when searching for an influencer to work with, make sure to do your research and look for authentic engagement. Don't get scammed by a wannabe influencer who couldn't even influence their way out of a paper bag!

Trend 3: Photo to video

Want to make a photo video that's sure to grab your audience's attention? Look no further than the photo-to-video trend!

By combining a series of photos into a video, businesses can create visually appealing content that tells a story and showcases their products or services. Plus, with easy-to-use apps and tools available, anyone can make a photo video without any fancy equipment or technical skills.

But don't just throw any old photos into a video and call it a day. Make sure your photos are high-quality and relevant to your brand's message. And don't forget about the music! Adding a catchy tune can really elevate your photo video and make it more memorable. So go ahead, get creative, and make a photo video that your audience will love!

Trend 4: Social media stories

Social media stories are a fun and engaging way to share content with your audience. From Instagram to Snapchat, stories allow businesses to showcase behind-the-scenes glimpses, share promotions and interact with followers. Plus, with features like stickers and polls, stories offer endless opportunities for creativity.

But don't just post any old story and call it a day. Make sure your content is on-brand and visually appealing. And don't be afraid to get a little silly — after all, stories are a great way to show off your brand's personality. So go ahead, have some fun, and let your creativity shine in your social media stories!

Trend 5: Chatbots and messaging apps

Chatbots and messaging apps are revolutionising the way businesses communicate with their customers. From answering frequently asked questions to offer personalised recommendations, chatbots provide fast and efficient customer service. And with messaging apps like WhatsApp and Facebook Messenger, businesses can reach customers on their preferred platforms.

But beware of the dreaded chatbot fail. There's nothing more frustrating for a customer than getting stuck in an endless loop of automated responses. So when implementing a chatbot, make sure it's user-friendly and able to handle a range of inquiries.

And don't forget to inject some personality — after all, no one wants to chat with a robot that's as dull as a doorknob.

For more information, visit www.invideo.io. You can also follow InVideo on Facebook, Twitter or on Instagram.