In the wake of the December and Easter holiday road death statistics, Diageo South Africa is urging journalists, more than ever, to write content that gets South Africans thinking twice about the way they consume alcohol.
The RDMAs recognise journalists and media for their efforts to positively influence perceptions and habits related to the irresponsible use of alcohol. The awards are open to South African journalists who write articles that relate to responsible drinking and the impact of alcohol abuse, including issues such as drunk driving, underage drinking, foetal alcohol syndrome, binge drinking, and alcohol-related violence.
Any material published between Tuesday, 1 August 2016 and Monday, 31 July on any media platform that aims to support this cause is eligible to enter the 2017 RDMAs and win a prize.
“The RDMAs have become an entrenched part of the Diageo calendar. Our recent road death statistics show that it is imperative for South African media to use their influence for positive change,” says Jeff Milliken, managing director of Diageo South Africa.
The 2017 RDMAs will be divided into six categories across Best Magazine, Best Newspaper, Best Online, Best Broadcast, Best Community Media, and Best Up and Coming, with two overarching awards for Journalist of the Year and Media House of the Year.
The winner of each category will walk away with R15 000 and a public acknowledgement for their efforts to help combat alcohol abuse in South Africa. Winners will be announced at an official awards ceremony on Thursday, 31 August.
For more information, visit www.diageordma.co.za. Alternatively, connect with them on Facebook or on Twitter.