The industry says that the reported statistics of gender-based femicide violence against women and children in South Africa is alarming, as it is five times higher than the global average.

The campaign strives to support the numerous marches that have taken place across cities in South Africa, demanding a stop to the violence with actionable results for protection and safety. 'STOP THE VIOLENCE' intends to support educating and driving powerful conversation, and encouraging the voice of change in homes, communities and society.

Alex Okosi, executive vice president and managing director of Viacom International Media Networks Africa (VIMN Africa) and BET International, says, "It's crucial to remind Africans to unify and commit to stop the violence against fellow Africans, women and children. Africa has the potential to thrive together with mutual respect and dignity as one humanity and one nation to overcome this adversity. As an industry, we must continue to exercise the power of our collective voice to impact this urgent change."

The industry-led initiative has mobilised record labels, broadcasters, radio stations and media houses, together with talent support from Caiphus Semenya, Busiswa, Nasty C, Amanda Black, Kelly Khumalo, Riky Rick and Tresor — with many more committed artists — who joined in solidarity with the intent to unify and contribute to the upliftment of the continent.

The 'STOP THE VIOLENCE' movement content went live across numerous media platforms on Sunday, 8 September. Sipho Dlamini, managing director at Universal Music Group SA and Sub-Saharan Africa, says, "At times like this when it looks like there is no hope, then you see people stopping what they're doing to come together as an industry and say something with one voice. Stop … stop the violence … then there is a small glimmer of hope."

Refiloe Ramogase, general manager for Sony Music Entertainment Africa, concludes, "We are living in a time where we need to lend our voices and platforms for good. Silence is not an option. Enough is enough." 

The industry has given acknowledgement to all industry members who heeded the call to bring the 'STOP THE VIOLENCE' campaign to reality, including Red Pepper Studios, Newzroom Afrika, ETV and ENCA, 5FM, Power FM, YFM, SABC News together with Motherland, Universal, Sony and many other Pan-African artists and celebrities.

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