1. Print versus digital: Print becomes ‘premium’

Since digital is everywhere, print media is becoming the ‘premium’ choice.
Online accessibility takes away from luxury. This is because, if the content is online, anyone can access it from anywhere in the world. Therefore, print will be for the elite; it is a luxury that not everyone can have.

media update walks you through why print is becoming a luxury item and how this will keep the medium well and alive.


2. Infographic: Five reasons why print should be part of your marketing strategy

Print can actually be a huge asset to your marketing strategy and should be included in the mix.
Consumers want to feel that they can trust a brand. If a brand doesn’t have their trust, they won’t want to do business with them.

media update walks you through five reasons why print is vital for your marketing strategy, infographic style.


3. Types of PR: The five you need to know

Public relations is an umbrella term used to describe the many different sectors within the industry. And understanding these sectors will allow you to choose the correct one for your brand.
If you thought that there was only one type of PR pro, think again. Knowing what types of PR pros are out there will benefit you a lot more than you may realise.

media update takes you through the five different types of PR pros found in companies.


4. Three reasons why PR is a cost-effective option

While advertising and marketing tools generally require a lot of money in order to get your business out there in the public domain, PR is a cheaper alternative, and sometimes, it is a free tool that you can use.
PR allows for your brand to convey a message to your consumers instead of just selling them a service or product, as this will assist in your brand's credibility.

media update takes you through why PR is a smart and cost-effective option for your brand.


5. Three ways AI has changed the game for streaming services

The integration of artificial intelligence (AI) into streaming services has changed the game for users on these platforms. With more personalised user experiences and better quality streaming options, it’s no wonder that we can’t go one day without them!
People might think that AI is only used for advanced and integrated technology systems, but AI is used in almost every streaming service out there to allow for great user experience.

media update shows you how streaming services benefit enormously with the help of AI.




What do you think about the trending topics that featured this week? Let us know in the comments section below.

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Since print is such a trending topic lately why not go check out our article on 2019 heralds hope for the media industry
*Image courtesy of Vecteezy