Moving from the big subscriber base Spaza shop media, Nkutha started the new media house earlier in 2020, after Spaza shop media's doors closed. 

According to Nkutha, the reason behind the startup of Youth Voice Media because of the need for a higher focus on the youth. He indicates that there was a need to create a platform for them to have a voice without limitations.

Nkutha and his team have since been taking a different angle sourcing out their content, which, according to the team, "is much better than the ways that were used in those times of Spaza shop media".

The aim of the new media house is not about getting numbers, but about adding value in content for readers.

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