"Promoting your brand and your business during the uncertain times brought about by Covid-19 has never been easier, thanks to [the] new offering by OFM," says the radio station.  

OFM Live Link aims to give clients the opportunity to deliver their marketing message through the influence of one of OFM's presenters. This means that an OFM presenter will visit their store or venue to tell OFM listeners on-air and online about their products and services. 

"Jamie Notter said, 'Innovation is change that unlocks new value'. COVID-19 taught us that one can always find new ways to do things; it requires listening to your market and creating solutions for their needs," says Anchen Lintvelt, OFM's sales manager.

"As a media and advertising platform, it is very important to the OFM sales team to offer our advertisers innovative and creative solutions that will add value and ensure a good return on investment. One way we can do this is to endorse their products and services through our presenters," concludes Lintvelt. 

According to the radio station, the Live Link is a custom made product that is relevant to the current situation. It aims to give advertisers a new way to communicate to listeners.

Presenters who will participate in the OFM Live Link activations include:
  • Agri Hour presenter Gerben van Niekerk
  • The Good Morning Breakfast Show presenters Shandor Potgieter, Lesley Piet and Sam Ludidi
  • Mid-Morning Magic presenter Yolanda Maartens
  • At Lunch presenter Enriko Klopper
  • The Joyride presenters Nico van der Westhuizen, Mienke van Rooyen and Aaron Masemola
  • OFM Nights presenter Cyril Viljoen, and
  • Weekend Breakfast presenter Pieter Venter. 
Individuals or businesses who would like to know more or would like to participate are encouraged to visit www.ofm.co.za/advertise-on-ofm or contact 051 5050 900.

For more information, visit www.ofm.co.za or contact lindiwe@ofm.co.za. You can also follow OFM on Facebook, Twitter or on Instagram.