"Promoting your brand and your business during the uncertain times brought about by Covid-19 has never been easier, thanks to [the] new offering by
OFM," says the radio station.
OFM Live Link aims to give clients the opportunity to deliver their marketing message through the influence of one of
OFM's presenters. This means that an
OFM presenter will visit their store or venue to tell
OFM listeners on-air and online about their products and services.
"Jamie Notter said, 'Innovation is change that unlocks new value'. COVID-19 taught us that one can always find new ways to do things; it requires listening to your market and creating solutions for their needs," says Anchen Lintvelt,
OFM's sales manager.
"As a media and advertising platform, it is very important to the
OFM sales team to offer our advertisers innovative and creative solutions that will add value and ensure a good return on investment. One way we can do this is to endorse their products and services through our presenters," concludes Lintvelt.
According to the radio station, the Live Link is a custom made product that is relevant to the current situation. It aims to give advertisers a new way to communicate to listeners.
Presenters who will participate in the
OFM Live Link activations include:
- Agri Hour presenter Gerben van Niekerk
- The Good Morning Breakfast Show presenters Shandor Potgieter, Lesley Piet and Sam Ludidi
- Mid-Morning Magic presenter Yolanda Maartens
- At Lunch presenter Enriko Klopper
- The Joyride presenters Nico van der Westhuizen, Mienke van Rooyen and Aaron Masemola
- OFM Nights presenter Cyril Viljoen, and
- Weekend Breakfast presenter Pieter Venter.
Individuals or businesses who would like to know more or would like to participate are encouraged to visit
www.ofm.co.za/advertise-on-ofm or contact 051 5050 900.
For more information, visit
www.ofm.co.za or contact
lindiwe@ofm.co.za. You can also follow
OFM on
Facebook,
Twitter or on
Instagram.