"'Christmas in July' is a Central Media Group initiative that aims to make a remarkable difference to the lives of our communities in South Africa," says Central Media Group CEO Nick Efstathiou.

"Central Media Group (CMG) subsidiaries OFM, Mahareng Publishing and Digital Platforms have partnered to drive this campaign and ensure we are able to bring some joy and hope at this confusing time to our people. Any and all donations to this cause will be happily accepted," adds Efstathiou.

The charity drive aims to engage all Central South African listeners of OFM, readers of Bloemfontein Courant and online users of Digital Platforms. The group says that all donations from specific cities will be given to the charity in that area.

Listeners are encouraged to donate the following:
  • children and adult clothing
  • blankets
  • hygiene products
  • non-perishable foods, and
  • any other appropriate necessities.
The campaign is driving for donations and support to benefit the following organisations:
  • Sunflower Hospice in Bloemfontein,
  • House of Hope in Welkom,
  • Boipelo Child and Youth Centre in Kimberley and
  • SAVF Rethabile Child and Youth Care Centre in Klerksdorp.
The group says that all donations will be dropped off at the various charities on Mandela Day, (Saturday, 18 July).

To promote the charity drive and encourage donations, OFM's daytime shows will broadcast live from the various towns. The Good Morning Breakfast team broadcasted from Central Media Park in Bloemfontein on Monday, 6 July. 

The team from The Real Good Weekend will broadcast from North Cape Mall in Kimberley on Saturday, 11 of July. Additionally, the At Lunch team will broadcast from Ellaton Mining Supplies in Klerksdorp on Tuesday, 14 July and The Joyride will be at Goldfields Mall in Welkom on Thursday, 16 July.

The group says that drop-offs of donations can be made at these live broadcasts, or at any time at:
  • Central Media Park in Bloemfontein
  • Gold Fields Mall in Welkom
  • North Cape Mall in Kimberley, and
  • Ellaton Mining Supplies in Klerksdorp.
For more information, visit www.ofm.co.za. You can also follow OFM on Facebook, Twitter or on Instagram.