"We proudly present Introducing!SA. We are combining the best of all worlds from our years of experience in lifestyle content writing and magazine editorial credibility, to the sophisticated delivery network of local papers by getting your brand directly into the homes of consumers," says the team at Caxton. 

"Use a single page within Introducing!SA, a double-page or a four-page centrespread to showcase your latest brands, product launches and innovations or to simply share new ideas about existing products and brands," adds the team. 

According to the team, content marketing plans can be extended to reach its readers via the editorial-led platform. Local papers have proven to be an environment used for advertising: readers pay attention to content about what's happening close-to-home, to find special deals in their area and to plan their shopping, says the team. 

The on-page offering includes the ability to embed video via an augmented reality app or to use QR codes to link through to online content. Introducing!SA's on-site offering will include coverage on the stand-alone website and on the relevant Local News Network sites that the on-page content appears in.

The team has indicated that the content would be produced as evergreen, lifestyle editorial. Advertising opportunities within this space include sponsored content and banner advertising, video, takeovers as well as the ability to do competitions, polls and newsletters.

Introducing!SA's social media platforms aim to encourage further reader engagement and can be used to drive traffic to content tactically. Its writers aim to ensure that they match the message to the medium whether using our Facebook, Instagram, Twitter or TikTok accounts, the teams adds.
 
"By leveraging Caxton's exceptional distribution, Introducing!SA can extend your brand's message into the streets of the suburbs for two months at a time. Our Caxton trucks and runners can be branded enhancing your visibility in your selected areas. It is also equipped to carry sampling in the local papers," concludes the team.

Individuals can select any combination of the integrated offerings that Introducing!SA brings.

For more information, visit www.sparkmedia.co.za. You can also follow SPARK Media on Facebook, Twitter or on Instagram.