The campaign is the station's continued support of awareness around women and children abuse during the 16 Days of Activism. The station has made a pledge to support initiatives like this throughout the year and not only on special occasions.

The 1000 Women Trust says that a large part of finding a solution is educating young boys about consent, boundaries and respect for women. Through its website, the 1000 Women Trust offers different talking points available for adults to discuss consent with young boys, because "what girls experience tomorrow depends on what we teach boys today," according to the organisation. 

Through its various platforms, 5FM urges South Africans not to look away but to educate young boys, ask the hard questions and stand up against violence towards women.

On the station's social media pages until Thursday, 10 December, listeners will find new pieces of content using the hashtag '#StopLookingAway'. The station will unpack how South Africans can get emotional over small things, like bad Wi-Fi signal or someone cutting them off in traffic. However, the station aims to highlight that when it comes to violence against women and children, people are completely desensitised.

For more information, visit www.5fm.co.za or www.1000women.co.za.