According to the brand, the series 'clearly hit the right spot with its target audience'; the first season that was viewed by over 1.5 million people, equating to 42 000 hour of total watch time.
It also ran in long format garnering over 800 000 more views. The second season will see local television personality Tats Nkonzo take up the seat as host for the second time. For this season, Klipdrift aims to bring more South African creatives, comedians, DJs and sportsmen together to share their '#GoldBetweenFriends' stories.
Fred Leclezio, Klipdrift's marketing manager, says, "UnKlipped
is all about real friendships and authentic, unplugged conversation between them. Guests on the show are sharing stories that are touching, emotional and funny; the magic just happens naturally."
"During the 20-odd minute episodes, we get to share in the memories and friendships between celebrities and their close friends. The content is just so relatable and that's what makes it 'gold'," adds Leclezio.
"I think the series resonates because it captures the banter that is found amongst friends [and] this is not often seen in advertising features. It brings home what Klipdrift is really all about — close connections or 'gold between friends'," says Leclezio.
"In the second season, we watch these familiar celebs engage over Zoom, which is exactly what we all did during lockdown with our friends and families. It's these friendships and connections that withstand distance and time that reflect the Klipdrift way of life," adds Leclezio.
The guest line-up includes:
- Joey Rasdien
- Coconut Kelz and
- Tumi Morake.
The second season launched in October. Individuals are encouraged to watch the first three episodes here
The last three episodes will be uploaded over the course of the next six weeks and viewers can subscribe to the series on YouTube to receive notifications.
For more information, visit www.klipdrift.co.za
. You can also follow Klipdrift on Facebook
or on Instagram