You FM says that it did not just survive the lockdowns but grew stronger and achieved, among other things, a steady audience growth.

It also financially sustained itself, developed a programming formula that's based on listener interest and put it ahead of industry peers.

While licensed as a regional commercial station, You FM adds that it also sought to feed its listeners' thirst for news and invested in setting up a newsroom that has earned the station a reputation of being a credible and reliable source of news.

You FM highlights that it is championing campaigns on among others gender equality and its 'Don't Call Me Brother' concept has been quoted and replicated by competitors and stakeholders. In this way, the station says that it is serving as an inspiration for those involved in the noble cause of fighting gender-based violence.

The station says that it is also proud of its talent development initiatives and has, during the 24 months of its existence, recruited many a youngster who have grown into popular regular hosts.

"As we celebrate this milestone, we are delighted to be joined six very talented young people whom we recruited through an exciting and well-publicised competition," says You FM CEO Tebogo Pooe. 

"We are also excited about the online app and believe it will bring the station closer to our listeners because it's them we strive to entertain, educate, inform and inspire," concludes Pooe.

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