The league has announced that it is using its digital footprint and the voices of teams, players, coaches, doctors and others in the NBA family to launch 'NBA Together', a global community and social engagement campaign that aims to support, engage, educate and inspire people in response to the coronavirus pandemic.

The programme is centered on four pillars, which are:
  • Know the Facts
  • Acts of Caring
  • Expand Your Community, and
  • NBA Together Live.
These pillars aim to amplify the latest global health and safety information, share guidelines and resources and keep people and communities socially connected through digital tools and virtual events. 

As part of 'NBA Together', the NBA family says that it is committed to contributing and helping raise more than $50-million USD to support people impacted by the coronavirus and community and healthcare organisations providing vital services around the world. This includes the more than $30-million USD financial commitment already made by NBA and WNBA teams and players to date.

The NBA launched its Coronavirus Information For NBA Fans webpage, which is updated daily with content and links to provide global fans the latest information on developments in their regions and how they can best protect themselves and others from the virus.

The site features resources to reduce Coronavirus risk with guidance from:
  • the Centers for Disease Control and Prevention,
  • the World Health Organisation,
  • former United States Surgeon General Vivek Murthy, and
  • local and federal health experts.
The NBA and WNBA says that they will continue to use the influential voices of players, coaches and legends through public service announcements to inform fans on the best ways to stay safe and healthy in both their body and mind, as the world faces the rapidly changing and evolving pandemic.

The 'Acts of Caring' initiative looks to shine a light on the power of community and volunteerism by inspiring one million big and small acts of kindness. The NBA has called on players, fans and the general public to share ways they are supporting friends, families and communities by posting photos and videos with the hashtag '#NBATogether' on Twitter, Instagram, Facebook and TikTok.

These acts can include teaching virtual classes, buying groceries for neighbors in need or donating supplies. Individuals can read more about this initiative here

The NBA is encouraging fans to expand their communities through content, activities and virtual engagement in an effort to stay physically and mentally healthy and active.

This has seen the launch of 'Jr. NBA at Home,' an interactive content series for young people who are currently unable to play with their friends and teammates, but who still want to be active and work on 'their game' and connect with the NBA.

The programme features at-home basketball skills and drills that promote physical activity and character development and can be completed individually and in limited spaces.

It also includes curated content and messages from NBA and WNBA players to inspire boys and girls around the world to stay active in a healthy and safe way. The programme will feature daily posts on the @jrnba social media channels (Twitter, Instagram, Facebook) and NBA digital properties across the globe, as well as integration with NBA technology partner and mobile basketball training application HomeCourt.

In addition to 'Jr. NBA at Home', the NBA will engage education and wellness partners, such as Scholastic Inc., Discovery Education and NBA Math Hoops to promote existing resources for students and parents that have been adapted for at-home learning. 

NBA personalities and educators have announced that they will create short virtual lessons that will "make learning at home fun". Additionally, in an effort to combat the higher levels of anxiety and stress, the NBA has — in partnership with Headspace — will provide mental wellness and resiliency resources and tools to encourage fans to be mindful of their mental wellness, and the wellbeing of those around them.

The league has announced that every weekday at 15:00 EST, a member of the NBA family will engage with fans globally, participating in a live interview with NBA broadcast talent or taking questions from fans on Instagram live.

Cleveland Cavaliers forward Kevin Love will tip off the series. Furthermore, every night the NBA will stream classic games on NBA social platforms including Twitter, Facebook, YouTube and Twitch.

To further help NBA fans stay connected with their favorite players and teams, the NBA has partnered with Turner Sports to offer a free preview of NBA League Pass, the league's premium subscription-based product, until Wednesday, 22 April.

This offering features access to full length and condensed replays of all games from the 2019-20 season, as well as an archive of classic games and content. Fans can redeem this free offer by signing into their NBA account through or the NBA App on:
  • iPhone
  • iPad
  • Apple TV
  • Android mobile and tablet devices
  • Android TV
  • Amazon Fire TV
  • Roku
  • Xbox One
  • PlayStation 4, and
  • other supported devices.
Individuals can access the full article here

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