"As the PRISM judging panel is made of industry experts from various agencies and corporates, it is always rewarding to know that our sector still recognises hard work and that innovation is acknowledged," says PR Worx's CEO Madelain Roscher.
"I am proud of the dedication the team put into executing these campaigns for our clients. As much as PR Worx was honoured for our knowledge, skill, creativity and ability to produce vivid campaigns, these accolades are also our clients' wins," adds Roscher.
"It is thanks to their confidence in our abilities that we were again, able to deliver award-winning campaigns on their behalf," Roscher says.
PR Worx won a Silver award in the Consumer PR For An Existing Product or Service category for its 'NikNaks AmaCollision' campaign. They also collected a Bronze award in the Business to Business category for their 'Innovative Staffing Solutions Durban Showcase' campaign.
A further two Bronze awards were received for its internal or employee communications for the 'SENTECH Connect' campaign, as well as in the Public Sector category for FP&M SETA's 'Future Perfect Skills Development' campaign.
"Working for a multiple awarded agency like PR Worx makes you want to win for the client and the team every time you start a new campaign," says Wandile Cindi, account director.
"Putting together the awesome work that resonates with the client and consumers is what makes these awards fulfilling because it's not just a victory for PR Worx, it's also a victory for our clients and their brands," adds Cindi.
Chantal Nieuwenhuizen, senior account manager who worked on the 'Future Perfect Skills Development' campaign, says that she is 'ecstatic' that their PR and communications efforts to raise the profile of the entity to be the best of the 21 Setas was 'not only successful but recognised' by the industry body.
The PRISM Awards, celebrating its 23rd year, are presented to Public Relations and communication professionals who have successfully incorporated strategy, creativity and professionalism in their approaches that showcased a successful public relations campaign over the 2019 period.
"We are grateful that PR Worx won awards in the prominent categories of Business to Busines, Public Sector, Internal or Employee Communications and Consumer PR," says Roscher.
"With the four PRISM awards won at 2020's event, and having recently been awarded by MEA as the Best PR Agency in Africa, we are pleased that we have now won 53 industry awards in the last seven years," concludes Roscher.
For more information, visit www.prworx.co.za. You can also follow PR Worx on Facebook or on Twitter.