media update’s Talisa Jansen van Rensburg takes a look at how to quickly create a plan that is effective and efficient.

If a PR pro or marketer doesn’t choose the correct words, images or timing for their initiatives, their PR and marketing efforts will be sure to make them pay for it.

It is also important to know that, instead of trying to have a crisis plan for each and every possible outcome of a new campaign, it’s a lot better to focus on creating a simple and malleable crisis management plan using a few simple steps.

What are some other elements that PR pros can add to their crisis plans? Be sure to let us know in the comments section below.

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Speaking of the complex country that South Africa is, be sure to read these Three things PR pros need to do to avoid a crisis: SA edition.
*Image courtesy of Pixabay