"I am excited to join the creative, entrepreneurial-minded, forward-thinking Retroviral team. The team really understands how to deliver creative innovation through hard-hitting strategic insights and storytelling, backed by data. This role presented itself at a time where I was looking for a new challenge and opportunity. I am honoured to have been asked to lead the team into the hugely exciting next stage of its growth," says Misplon. 

According to the agency, it is approaching its 11-year milestone and has seen enormous success over the years under the leadership of Mike Sharman, retroviral chief creative officer.

"At Retroviral, we have expanded our offering from our humble beginnings as a focused, influencer-marketing play in 2010, to a boutique creative agency that solves brand, business problems with 360-degree creative solutions. Pippa’s addition to the team is testament to our evolution, and imperative for us to strengthen our offering as the best challenger agency for South Africa's boldest brands," adds Sharman.

"Pippa has exceptional experience having worked with several blue-chip clients so she brings with her an edge in terms of client service experience, innovative business thinking and sheer energy, critical for our sustained growth into the next decade," he says.

Misplon has experience as a business director and has lead PR and digital communications campaigns for clients across multiple markets and categories. She has worked on a number of leading brands, such as:
  • SABMiller
  • Unilever
  • Audi South Africa
  • Tiger Brands
  • British Airways
  • Ster-Kinekor
  • Avis Budget Group
  • Philips Africa
  • Pfizer
  • Huawei Africa
  • Netstar
  • Bidvest
  • Kimberly Clarke
  • SC Johnson
  • GAME
  • Colgate Palmolive
  • FedEx, and
  • Simba.
For more information, visit www.retroviral.co.za. You can also follow Retroviral on Facebook, Twitter or on Instagram.