As part of the campaign, over 1 200+ plastic bottles were collected from restaurants, roads and beaches, which have been recycled and used to create a Christmas tree.
The project aims to convey the following green message: 'Recycle, Reuse, Re-create — and hence Re-imagine a healthier world.'
The purpose of this campaign is to encourage the reduction of our carbon footprint through steps towards waste reduction.
Bennet and Bernard says that it aims to generate awareness on environmental protection, which is one of the toughest challenges in the context of nature being degraded systematically over the years.
The restaurateur adds that the world is in a state of climate emergency and it is imperative that measures are taken immediately to restore the environment and this campaign is an endeavour towards that cause.
Lincoln Bennet Rodrigues, chairperson and founder of The Bennet & Bernard Company, says, "As a champion of environmental transformation, our company is committed to reducing plastic waste and promoting ecology. This Christmas tree made out of wasted plastic bottles is a step towards creating a sustainable alternative and we share the same ambitions and values of all those who herald the green cause."
"If we don't set higher values for ourselves, we will not be able to meet the needs of future generations. We aim to show that opportunities are endless when we rethink our approach to waste. The company is committed to making a difference to our environment," adds Rodrigues.
Fabiola Mendes e Rodrigues, director of The Bennet & Bernard Company, says, "As a tourism state, it is not very unpopular for roads and beaches to have a lot of plastic waste strewn across. This has become a problem and efforts are underway to curb the problem."
"What we saw in the problem was the opportunity to create something unique, and in a drive, all the plastic bottles were collected and planned towards creating this unique Christmas tree. We would like people to take inspiration from this and creatively look at options to protect nature," adds Mendes e Rodrigues.
"To create a plastic-free world is not a dream but an attainable goal; all our efforts should be geared towards furthering this noble and healthy cause. We hope other brands will be inspired to think creatively about waste and make the circular economy a reality," Mendes e Rodrigues concludes.
The restaurateur highlights that its campaign encompasses giving back to society. Post-Christmas the bottles will be reused for hedges for small garden patches, making roofs for roadside animal shelters.
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