The Unity Generation platform is a place where consumers and corporations can join a community, acting as a middleman to facilitate transactions in the marketplace.

According to Unity Generation co-founder and marketing director Steven McEwen, the app aims to bring about positive change and education around key world issues such as:
  • climate change
  • pollution 
  • deforestation
  • malnutrition
  • poverty 
  • food security
  • global education
  • abuse, and
  • gender-based violence.
Unity Generation says, "While education remains one of the key building blocks to large scale development and transformation, knowledge alone cannot reshape our future. As alarming disparities and global issues like overconsumption and overpopulation persist, we need intent and action to make a difference."

"The premise of the app is simple. Through the various user accounts, you can sign up, stay updated and connect with other members to address some of the most prevalent issues affecting our communities and country," adds McEwen.

McEwen says, "Users can stay updated and connected with world issues by scrolling the app's community section and connecting with individuals, businesses and NGOs across the country — and eventually the world."

"As a brand, it's vital that we remain transparent with our users, and as such, we will also be distributing a monthly newsletter to our community, updating them on where the proceeds of the previous month have been allocated," adds founder and CEO Jarred Baker.

Baker adds, "As our community grows, so will our combined effort to make a more personalised user experience and bolster the effective change in the world we all need."

Encouraging positive change

"With proceeds from the marketplace feature, we will help rebuild certain communities that have been affected by either natural or man-made events, including community relief in times of crisis," adds Baker.

According to Unity Generation, the majority of proceeds from the app transaction fees will be used to fund user-generated solutions on the Unity Generation platform, while a small percentage will be contributed towards app and company running costs.

There are different user accounts for consumers, corporations and NGOs to sign up to, each offering different features to help the end-user effectively contribute towards social change.

"Through these unique features, we hope Unity Generation will become the preferred app for organising local community activations or demonstrations," McEwen concludes.

For more information, visit You can also follow InPulse on Facebook, Twitter or on Instagram.