Classics on Turf has announced that it was made possible by Telkom and had its Cape Town debut, aimed at enchanting audiences with a day of refined golfing leisure and an evening of music.
After three years in Johannesburg, this experience, where the aim is to merge the elegance of golf and the power of classical music, arrives in the Western Cape for the first time. Hosted at the Steenberg Golf Club and the Norval Foundation, the event unfolds as a celebration of excellence, artistry and connection, says the service provider.
Professional golfers and amateurs alike gather on Steenberg's course for a day that aims to be defined by grace and camaraderie. The Beyond the Greens golf clinic welcomes those new to the sport, while seasoned players enjoyed a full round of eighteen holes, adds the service provider.
The event aims to transform into an evening of musical splendour. Under the baton of conductor, Kutlwano Masote, the orchestra fills the Norval Foundation with melodies. The performance brings together jazz virtuoso Paul Hanmer and opera soprano Lynelle Kenned in a musical dialogue that aims to traverse genres and emotions. The result is a performance that embodies the spirit of collaboration and unity that Classics on Turf represents, says the service provider.
"Telkom steps into this space not as a spectator, but as the force that connects it all, where key conversations flow as seamlessly as the music, and where culture sets the stage for stronger partnerships and meaningful growth," says Gugu Mthembu, Chief Marketing Officer at Telkom.
Telkom's role as the connectivity collaborator is demonstrated through an AI-powered music generator that invites guests to participate in the creation of an entirely new composition. Using their mobile devices, audience members respond to prompts about their mood and musical preferences. These inputs are translated into a live orchestral score, composed and performed in the evening moments after the new composition is printed onto paper and distributed to an expectant orchestra, says the service provider.
The moment aims to transform the latent creative potential of the room into a sonic composition that captured both human emotion and digital capability, the combination of heritage art and machine aided innovation. It is an illustration of how technology can enable shared creativity and amplify the beauty of collective expression, adds the service provider.
"Beyond the stage and the fairway, Classics on Turf reflects our investment in experiences that resonate with communities, talent and key strategic partners. It is a stage where the value of talent, creativity and collaboration come to life, showing how Telkom continues to innovate while driving both cultural impact and business opportunity," says Mthembu.
Mqondisi Gumede, Event Director of Classics on Turf describes the event as, "a living celebration of the power of sport and symphony and connection. Participation in the challenge of sports makes us feel so much more alive and music reminds us that South African creativity has no bounds. We are both proud and privileged that in Telkom we have a grand collaborator that sees the possibility in every guest, every note and every swing, where possibility is not just imagined but orchestrated together for a memorable experience."
The Cape Town edition aims to be enriched through the participation of key stakeholders from media to strategic partners, who joined as a valued collaborator. Its media partners ignite strong listener engagement and make the day more accessible through on-air competitions that bring Cape Town audiences closer to the event. Several radio and social media winners are among the guests at Steenberg and Norval Foundation, where they can share in the day's atmosphere of artistry and connection, adds the service provider.
Tickets are available via quicket. As the journey continues to Johannesburg, consumers in Gauteng can look forward to hearing more about the next chapter across social media platforms and radio stations, says the service provider.
Johannesburg Encore
The Classics on Turf journey continues in Johannesburg on Friday, 14 November, when the series returns to the Killarney Country Club. According to the service provider, guests can look forward to:
- an eighteen-hole golf experience
- Beyond the Greens introductory clinic
- a full orchestral concert conducted by Kutlwano Masote, and
- a performance featuring the incomparable Judith Sephuma.
For more information, visit www.telkom.co.za. You can also follow Telkom on Facebook, LinkedIn, or on X.
*Image courtesy of contributor