Employee advocacy on social media can significantly extend the reach of a business’s messaging and can have a positive effect on online engagement. 

This is because employees are viewed as real people rather than ‘entities’ or extensions of a business. People are therefore more trusting when employees share content from their business and will be more willing to engage with it 

Find out how to encourage employee advocacy with this infographic: 

What other ways do you think you can encourage employee advocacy on social media? Let us know in the comments section below.

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Employees are a company’s greatest weapon when it comes to connecting with the public. This is why your brand needs to find out the Four reasons why employee-generated content is essential in marketing.