2019 has been quite a year for the world of social media. Just about every business realised that social media isn’t just ‘nice to have’, but rather, it's something they need to have.

Social platforms have shaken things up, constantly changing their algorithms and making digital marketing that much more difficult. We’ve seen influencers come and go, and even seen platforms try to limit the amount of screen time users have every day. Weird, right?

So, are you ready to check out the best social media content that 2019 has to offer?

1. 10 Social media terms to add to your vocabulary

A large number of new social media terms have come to light over the recent years, and it can be confusing to keep up with all of them — never mind trying to understand what they mean or how to use them. Don’t worry though, we’ve got you covered.

media update guides you through some social vocab, including:
  • Ephemeral content
  • Filter
  • Handle
  • Impression
  • Twitterati
The world of social media practically has its own language. How can you ‘action’ these words if you don’t even know what they mean?

2. 10 FAQs about social media law in South Africa

Ever wonder if a social media post could get you fired? Or, if you share an image from one of your friend’s pages, are you committing copyright infringement? It’s time to get some answers.

media update answers some of the most important questions about social media law, like:
  • Can I get fired for one of my social media posts?
  • Can I still be incriminated for what I post after work hours?
  • I have a right to privacy. Are these rights protected when it comes to social media?
  • What’s the protocol for sharing other users’ images on my own platform?
The thing about posting online is, you have to remember that your content is available to the public — despite your privacy settings.

3. Four trends to include in your 2019 social media strategy

When it comes to building your social media strategy, you need to keep the latest trends in mind. media update chatted to social media tracking company amaSocial about the 2019 trends that should be included in every social strategy.

These trends include:
  • Marketing to Generation Z
  • Consumer engagement
  • Micro-engagement
  • Instagram stories
Using a social media monitoring tool will allow instantly notify you if your brand is mentioned on social media. These alerts will also ensure your consumer response time is quicker than ever.

4. Four reasons why brands need to focus on organic social media marketing

So you’ve got a killer social media strategy and you’re all ready to get your brand more followers, Likes and shares! And while you may be tempted to ‘Boost’ your post with a paid social media campaign, you should be focussed on organic growth.

Why, you ask? Well, organic content:
  • helps you build a community
  • boosts validity
  • helps people recognise your brand
  • is a cost-effective solution
The reach and success of your social content is only limited by your brand’s creativity.

5. Marketing your business on LinkedIn in 2020

LinkedIn is by far the largest professional, corporate and even business networking site. This means that it’s time for you to consider applying marketing strategies to improve your business’s presence on LinkedIn, and your conversations.

Being proactive on the platform creates awareness and builds a solid reputation for your business. Active interaction on LinkedIn can position you as an expert in your industry and showcase your business's objectives.

media update guides you through four ways to attract audiences to your LinkedIn profile:
  • Optimise your LinkedIn business profile
  • Stay up to date with LinkedIn’s algorithm
  • Advertising on LinkedIn
  • Share exclusive content on your LinkedIn profile
The more you polish your business profile, the more your business gains credibility — and the more you attract audiences to your profile.

What other social media stories got your attention in 2019? Share your thoughts with us in the comments section below.

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Now that you know what was hot in 2019, why not check out these Five social media trends to look out for in 2020.
*Image courtesy of Vecteezy