Social media advertising lets brands reach users where they are, allowing them to save on the cost of acquisition and utilise user information to tailor their ads to be relevant — and, importantly, translate into sales.

With that said, the team at amaSocial, a content management platform, has created a guide that allows you to see what social media advertising options are available on the most popular platforms — including Facebook, Twitter, YouTube and LinkedIn — allowing you to make more informed decisions in your digital marketing strategies.

You can download the guide in English, Zulu or Afrikaans here.

For more information, visit You can also follow amaSocial on Facebook, Twitter or on Instagram.